Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.



411 University St, Seattle, USA


+1 -800-456-478-23


Digitalizing Pakistan -Credit Services

In 2012, the first digital credit and savings account services were introduced in Kenya. Since then, the method has been incredibly popular, spurring the emergence of other copycat deployments throughout the globe. The market reaction to the Digital and Credit Workshop, which was jointly held by Karandaaz and CGAP in February 2016, shows that although no digital credit product has yet entered the Pakistani market, interest in this deployment has increased significantly in recent months. For the larger market, we want to provide the following answers in this context: 

How does digital credit work? 

Instant, automatic, and remote are the three main characteristics that constitute digital credit. Thus, short-term microloans disbursed through digital means with little in-person interaction are referred to as digital credit. There is no requirement for prior banking history and no manual, case-by-case acceptance or rejection judgement is made, which streamlines the decisioning of loan processes, initiating loan application and credit limit evaluation. So, compared to traditional credit, digital credit may be accessible more rapidly. For initial loan choices, several digital credit models include non-financial data such audio, airtime, and mobile money transfer and tenure, among others. These qualities make digital credit a potent instrument for supplying unbanked clients at the base of the pyramid with emergency liquidity (BoP). 

What potential does it have to increase financial inclusion in Pakistan? 

The majority (88 percent) of Pakistan’s adult population (50%) borrowed money in 2014 to fund crises, with just a tiny percentage (5%) doing so via a professional financial institution. In truth, few people in Pakistan have access to formal financial services, with many citing travel time to a financial institution as the major obstacle. Although mobile account ownership in Pakistan is greater than the regional average (6 percent vs. 2.6 percent), mobile money adoption is still modest and primarily OTC based, which may assist with this access issue (0.3 percent versus 5.7 percent active usage). These problems with financial inclusion may be addressed in part by digital credit in numerous ways: In addition to addressing urgent liquidity requirements, it provides an alternative to informal loan sources, which are typically more expensive. The possibility of obtaining credit may also encourage the use of mobile money services and open the door to the introduction of a wider variety of formal monetary services beyond simple payment processing.

How can its advantages be tapped into? 

Profit from the current digital infrastructure In Pakistan, the bulk of the necessary conditions for digital credit distribution are already in place: 79 percent of citizens have access to phones, and specific 8 mobile money services are being offered throughout the nation. The trustworthy national ID system of Pakistan already makes remote account opening and client verification procedures easier. 

Recruit Providers 

For many suppliers, entering the “unknown” world of digital credit is risky; starting a new service of this kind takes extensive preparation and up-front costs. But it also has the potential to be a successful commercial choice. It offers a “entry point” to later cross-sell more sophisticated goods and services, expanding their current clientele. 

Address Customer Needs 

Products must cater to the unique demands of their target clients in order to increase awareness, encourage acceptance of digital credit services. Therefore, the value proposition of “rapid and easy access to loans” should be emphasised while building and promoting this service.