Uber in Pakistan with New & Improved Safety Measures

For any consumer that uses cab-hailing services, safety is the top requirement then comes the comfort and fare concerns. In a country like Pakistan with record-breaking high gas prices and a permeable safety system, car services are the most required public amenity anyone can avail of. Over the past few years, people have shifted to online cab-calling services because of their awareness and ease of use.

Uber being one of the many services is high-rated and has an excessive customer pool. Recently due to some serious safety concerning cases, there was a huge halt to the service requests which delved the company into a massive loss. With the launch of new and upgraded security checks for drivers, Uber, the international provider of ride-hailing services that seamlessly links passengers with drivers, is further tightening its driver screening standards and setting the security bar high in Pakistan.

Real-Time ID Check is a new security feature that Uber is deploying. It regularly asks the Uber drivers to share their profile pictures with the database team before they go online and begin accepting trip requests. The intelligence of Microsoft Cognitive Services is used by Real-Time ID Check to rapidly match the selfie to the picture that corresponds to the driver’s record-keeping photo. The driver’s account may be temporarily disabled while Uber investigates if the two photographs don’t match. This feature shields drivers’ accounts from fraud and guards against account breaches. Riders are also protected by the addition of an additional step of using the Uber app, which lets users know who is actually driving.

By working together with an external, international partner, Global Credit Services, this step has been made in association with Careem to provide combined and more effective regulations for all the registered drivers on the app (GCS). With the collaboration of regional law enforcement organizations and publicly accessible national databases in Pakistan, GCS will enable Uber to simplify its safety checks, reduce the overlap of the service drivers’ services, and broaden the breadth of background checks.

The in-app safety features offered by Uber for users, such as the face recognition function for COVID safety measures, the safety toolbox, the emergency button linking a user to the appropriate bodies, real-time GPS tracking, etc., are supplemented by these background checks.

Uber has been a key player in establishing industry best practices over the last few years, introducing new safety features and enhancing operations and rules according to nation and location. Uber has collaborated with stakeholders and industry professionals to identify areas for improvement and adopt a proactive strategy to deal with them. Uber is dedicated to doing its share to provide its users with reliable transportation options in the communities it serves.

Uber’s goal is to spread opportunity by moving people. We were founded in 2010 to address a straightforward issue: how can you instantly acquire a ride? After more than 15 billion journeys, we are now developing solutions to help people get to their destinations faster.

Uber is a platform that expands the world’s options by altering how people, food, and other items move across cities.